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The 5 Best Social Media Marketing Books to Read in 2020

Step up your social media marketing game with these 5 amazing books.

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By Ana Simova
content writer at Ranking Press

With thousands of articles covering every social media marketing topic under the sun, it has become incredibly easy to find answers to our questions nowadays. 

While these free resources can be immensely helpful when you’re looking for specific information or are in need of a fast answer, if you’re serious about making it in the social media world, you should consider educating yourself the old fashioned way. This is where social media marketing books come into play.

In this world of instant gratification, we’re so used to getting information that’s one click away. However, we all know that no resources can compare to a well-written book that offers rich and in-depth information on a given topic.  Whether you’re just starting out or you’ve been in the social media marketing game for a while now, we’ve got you covered. 

We created five categories and found the best-reviewed books to suit each. We guarantee that you’ll find the perfect read to help you step up your social media marketing game among these 5 gems.

Best Social Media Marketing Book for Beginners:
Social Media Marketing 2020: Do It Now by Christopher Clarke and Adam Preace

Let’s start this list by giving you one of the best social media marketing books for beginners written in 2019. 

Social Media Marketing 2020: Do It Now is perfect for everyone who is either a total newbie when it comes to social media marketing, or has just started out and wants to increase their knowledge on this topic. 

As everything slowly but surely becomes automated when it comes to social media (just think of chatbots and generic automated posts), this book makes sure that you understand how important it is to be real with your followers and connect with them on a personal level. This is one of the things that’ll help you grow your brand in 2020 and you’ll learn how to do that effectively. 

You’ll also learn about the social media changes you’re to expect in 2020 with a focus on the most popular platforms, some common mistakes that can have a bad effect on your reputation, what becoming an influencer in 2020 entails, and how to create a successful social media marketing strategy in 2020, among other things. 

Best Social Media Marketing Book for Small Business Owners:
The Lead Machine by  Rich Brooks

This is one of those straight-forward books that’ll pave the way for you to become a successful small business owner by giving you essential advice on how to achieve that using digital marketing. 

It’s written by a successful owner of a media company in Portland who is a nationally recognized speaker on all things related to social media marketing. He also teaches social media and web marketing courses at the University of Southern Maine’s Center for Continuing Education. Now you know that you’re getting advice from an expert in this field!

The Lead Machine is focused on a method known as the BARE essentials of digital marketing which includes:

  • Build – a website that’ll convert visitors into customers;
  • Attract – traffic to your website;
  • Retain – your website visitors so they keep coming back;
  • Evaluate – your success so you know what works and what doesn’t.

It’ll also teach you how to increase your conversions, increase your SEO ranking, advertise on Facebook, Twitter, and other platforms, use YouTube to grow your business, and treat you to plenty of other valuable social media marketing advice. 

Best Social Media Marketing Book for Facebook Advertisers:
The Complete Guide to Facebook Advertising by Brian Meert

Written by the SEO of the Facebook advertising agency called AdvertiseMint, you’re once again getting advice from an expert on this particular topic who has helped many companies advertise their brand on this popular platform. 

This is one of the best books for Facebook marketing given that it offers step-by-step instructions when it comes to creating different Facebook ad formats, Facebook ad campaigns, marketing funnels, and the like. You’ll learn how to target the audience that’ll most likely be interested in what you have to offer, and of course, read your analytics and track your data so you obtain the results you’re after.

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Best Social Media Marketing Book for Influencers and Business Owners:
Social Media Marketing for Business 2019 by Steven Sparrow

With a whopping 4.8 out of 5 stars both on Amazon and Goodreads, this is one of those social media marketing books perfect for both influencers and business owners who want to step up their social media marketing game.

In it you’ll find the best ways in which you can use the social media giants such as Facebook, Instagram, YouTube, Twitter, and others to grow your business or personal brand. 

Are you struggling to find the right prospects? Maybe you’re looking for a niche that will bring you financial success fast? Or your goal is to become an influencer in your industry? 

If this is what you’re looking for, this book is for you. You’ll understand what’s important for building a loyal audience and converting potential customers into new clients, so check it out. 

Best Social Media Marketing Book if You’re Stuck:
500 Social Media Marketing Tips by Andrew Macarthy

Let’s finish off with another Amazon bestseller written in 2018 by a social media marketing expert. This book is a godsend for anyone who feels stuck and whose social media marketing strategy is in a stall. 

Not receiving enough likes, comments, and shares? No worries, 500 Social Media Marketing Tips will come to your aid.

As the title suggests, you’ll be getting essential advice, tips, and strategies to up your social media marketing game on each of the most popular social media platforms. You’ll learn how to create an effective social media marketing plan, the most engaging content for each platform, increase brand awareness, attract loyal followers and convert them into clients, and much more. You’ll also get hundreds of tips to attract new followers for each social media platform individually, so no wonder it’s been getting so many positive reviews on Amazon.

Finally, by purchasing the Kindle version of this book, you’ll also get around 250 video tutorials covering the social media marketing topic, so the benefits are endless.

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We hope we helped you find the social media marketing book that’ll help you master the world of social media marketing. Growing a brand on social media is no easy feat nowadays, but by learning from those who have succeeded in this world and by accepting their advice, we’re sure that you’ll do it in no time.

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