Need to bolster your social marketing skills? Make your social media marketing count, using the stats below!
As we entered 2018, we gave you the Social media Developments of 2017 in the hopes that it’ll help you stay up-to-date with the latest social media phenomena. Social media being such a rapidly evolving realm, it’s not a surprise that marketers need to constantly chase after the latest SM data in order to keep their strategies relevant and stay on top of their game.
But although that might sound easy, it’s definitely no piece of cake – with social media fads constantly popping out of nowhere and businesses crumbling to dust, the landscape of an industry that would have been unimaginable towards the end of the 20th century is constantly undergoing drastic change.
So if all of you social media marketers, agencies, or aspiring solopreneurs have trouble keeping up, you might want to stick around.
We’ve decided to help you out and dissect the most important social media statistics that have marked the start of 2019 and deliver them to you in tasty and practical bite-sized chunks + the strategies you can use to increase your profits.
If you’re an internet marketing expert, you probably spend half your time working and half of it looking for other strategies or improvements to your existing set. A single well-placed ad can make or break a business and you want to make sure you’re innovative enough to compete in the market. Nowadays the trends are shifting so quickly that some marketers are trying to learn everything at once, resulting in diminishing profits and extra time to study new material.
Social Media Stats: Our Approach
We like to keep it short and sweet, so this guide is going to be everything you may need minus the clutter of useless information. All of the information presented here is accurate at the time of writing this article, to the best of our knowledge. We ensure this by checking every piece of information with multiple sources.
General Social Media Statistics
Before we take an in-depth look at user behavior, engagement, and social media advertising statistics, to name but a few, let’s first dig into what makes each social media network its own.
It’s the time to be on social media it seems, especially since over 146 million new users came online for the first time in 2018, and they’ll soon (if they haven’t already) be flocking to one network or another.
- According to Statista, in 2018, 48.9% of the global population was connected to the internet, and for 2019 that number is projected to jump another 1.9%.
- Most of the people joining the internet every year are mobile users and their numbers continue to grow in 2019.
- Facebook has continued its 11-year tradition of active monthly user growth, and now it has reached almost 2.3 billion people.
- Twitter is projected to reach an overall number of almost 270 million people in 2019.
- Over 100 million new users will join YouTube this year, reaching a total of almost 1.6 billion people.
- Apps like Snapchat, Whatsapp and Viber are growing a healthy user base all around the world.
In 2012 the data showed that the average internet user had three social media accounts, but nowadays it’s more than double that – almost seven accounts per person, across various platforms!
So practically everyone’s on social media – and on multiple social media channels at that.
But where’s your target audience?
Is it snapping away on Snapchat or Instagram, or browsing Facebook groups?
What network do they check before they make a purchasing decision?
General Social Media Statistics Takeaway:
More and more people are on social media, and most of them are flocking to mobile devices.
2019 is another year of internet growth and it’s another big opportunity for digital marketing experts as new people flood the market. In short, the market is ripe and ready to see your brilliant marketing campaigns!
The Most Popular Social Media in 2019
More than 70% of people in the United States are on social media, and almost all the world. But what social media has the largest user base?
The most popular social media platform of 2019 is – big surprise here – Facebook. Nobody else has ever managed to come close to their whopping 2.3 billion users. The Facebook Messenger app alone has 1.3 billion users! YouTube is the closest second with just under 2 billion users. The rest, starting with the third largest:
WhatsApp: 1.5 billion users
WeChat: just under 1.1 billion
Instagram: 1 billion
QQ: just over 800 million
Qzone: 550 million
Tik Tok: 500 million
Sina Weibo: 431 million
Twitter: 335 million
Reddit: 330 million
LinkedIn: 303 million
Baidu Tieba and Skype: 300 million each
Snapchat: 292 million
Viber: 260 million
Pinterest: 250 million
Line and Telegram: 200 million users each.
Although young platforms are making progress, the biggest evolutions are happening at the top. Facebook is still unparalleled and that won’t be changing anytime soon. Every single generation of people is on Facebook – both your grandma and your nephew are on it and they’re enjoying the ride.
Statistics by Social Media Platform
Facebook is a social media giant loved by audiences across generations, from baby boomers to Gen Z, which makes it the network that has it all, but other networks are becoming increasingly important in circumstances where you want to reach a particular demographic, or take a more interesting approach to branding – and the stats of younger platforms look promising indeed.
Let’s look at the data:
- In the United States
68% of all US adults use Facebook – 210 million people, and that should give you an idea of the size of the network. It’s by far the most used platform and it’s being embraced across the board. The number of American users in the 65+ age bracket has grown by 105% since 2012. A whopping 1.1 billion people, almost half of Facebook speak English or prefer it to another language for internet use. However, there has been a noticeable drop of about 21% with American teens which mostly spilled over to Instagram, YouTube, and Snapchat. 43% of Americans have said that they get their news from Facebook as well.
After English, Spanish is the most popular language on Facebook with over 310 million users, closely followed by Indonesian, Arabic, and Portuguese. As you may have heard, the United States isn’t at the top of the list anymore when it comes to users by country. That spot has been taken by India, with 270 million people. Facebook is growing bigger and bigger in developing countries, especially countries that are just now connecting to the internet en-masse.
- 75% of all males on the internet are on Facebook, as well as 84% of all women online.
- More than 50 million businesses have a Facebook page.
- An average Facebook user spends 35 minutes on the platform every day, accessing it for an average of eight times.
- 400 people register on Facebook every single minute.
Sign up to Amplifr and connect your Facebook profiles and Pages to manage them effectively and hassle-free.
- In the United States
In the US, Instagram is the number one platform for reaching and marketing to young people, as almost 59% of all users in the country are under 30. It has a total audience of over 120 million people in the country. Male usage is higher in the 18-24 age bracket while female usage is superior in the 13-17 and 35-64 age brackets. 65+ remains roughly even.
Instagram has over a billion users worldwide on a monthly basis. It’s a platform with over 50 billion photos shared so far, as well as the second most popular social network for small businesses. There are roughly the same number of men and women on Instagram and the divide is not by gender – it’s by age. Younger people all over the world are using Instagram disproportionately more than older people.
- 38% of women use Instagram, compared to 26% of men online.
- 51% of people who use Instagram check it daily and 35% of all users check the platform more than once per day.
- 80% of Instagram users are not in the United States.
- 59% of all Instagram users are younger than 30.
- 78% of all teens on the internet between 15 and 17 use Instagram. 63% of teens aged 13 and 14 also have an account.
- 35% of all adults on the internet are on Instagram.
- 42% of adults on Instagram make over $75,000 every year.
- 33% of all views generated on Instagram stories are created by companies.
- 25% of smartphone users check their Instagram at least daily.
- Instagram has an interaction rate ten times higher than Facebook’s. (2.2% vs 0.22%!)
- 71% of businesses in the US are on Instagram, generating traffic from over 200 million users every day.
- 80% of Instagram users follow a business or a company.
- In the United States
In the US, 24% of all adults are on Twitter, with women outnumbering the men by 1%. It’s a platform dominated by young and middle-aged people, as 40% of the users are under 29, while two-thirds are under 50. In the US, Twitter’s revenue jumped 28% reaching $423 million in 2018. The start of 2019 looks promising as well.
Twitter has over 326 million monthly active users worldwide, maintaining a steady growth up until the second half of 2018, where this number declined. Twitter made $758 million in 2018, which is a 29% increase compared to the previous year and a 30% jump in international revenue. If you’re looking for a platform to advertise to young people, you might want to consider Twitter.
- 29% of Twitter users have college degrees or above, meaning you can market to a more educated audience.
- 88% of all companies in the United States that employ over 100 employees use Twitter for marketing.
- In the United States
LinkedIn has over 150 million users from the United States, which is about 30% of its total user base but more than in any other single country. With thousands of new registrations from the US every day, LinkedIn is growing more and more popular.
LinkedIn has over 590 million users worldwide with about 300 million monthly active users. Over 30 million companies are represented on the platform, as well as 84,000 schools, 50,000 skills, and 20 million jobs.
- You will receive 98% more comments on your LinkedIn update if it has an image.
- 46% of all social media traffic going to business websites comes from LinkedIn.
- 160,000 long-form content pieces are posted on LinkedIn every week.
- Most people spend only 17 minutes on LinkedIn every month.
- LinkedIn has a 200% engagement rate with posts linking to something else.
- In the United States
Snapchat is one of the top apps with young people in the United States. While it was continually adding new users until 2018, in the middle of last year they started dropping in numbers every month. They dropped 5 million users in half a year after reaching their peak of 191 million daily active users. Snapchat’s popularity is still soaring in the United States as it remains the most popular network with teenagers, with over 46% using the platform.
Snapchat retains its attraction towards young people worldwide – 71% of Snapchat users are under 34. This is why the platform has had trouble penetrating into an older international market. However, the attraction of the younger demographic is enough to keep Snapchat not only afloat, but also marketable and profitable.
- 67% of everyone on Pinterest is under 40 years of age.
- More than 40% of Pinterest users have a total yearly household income of at least $100,000, and a full 50% earn more than half that.
- Pinterest has 146 million fashion boards and 100 million food boards, as well as lots of other boards on many topics.
- 25% of all referral traffic towards online retail sites comes from Pinterest.
- 93% of the people on Pinterest use it to plan their purchases.
- 80% of all searches on Pinterest are done through mobile devices.
- 47% of users on Pinterest look for gifts, drinks, food, flowers, hobbies, art and art supplies so these are the categories to target.
- 78% of people on Pinterest said they would welcome more branding on the website.
- 75% of travelers on Pinterest think branding is useful.
- 83% of consumers prefer YouTube to any other social media marketing platform for video content.
- 54% of people think there should be more video content marketing on YouTube.
- 55% of people on YouTube are male and 45% are female.
- 96% of all teens in the US are on YouTube.
- People aged 18 to 34 (the millennial generation) adore YouTube.
Social Media Statistics By Age
In this section, we are going to look at the status of social media in the United States by age. The Pew Research Center provided a detailed analysis in 2018 which laid out the market shares for the top 8 social media platforms by age. The results will be divided into five age groups. This is important because you can achieve far better results in marketing to the right age group instead of the entire audience.
Age Demographic on Facebook
- Facebook is the most popular with young people aged 25-29, with 82% of them using the platform.
- 80% of adults in the 18-24 age bracket use Facebook as well.
- 78% of people aged 30-49 are using Facebook, as well as 65% of people in the 50-64 age bracket.
- Finally, 41% of US adults over 65 years old say they use Facebook.
Age Demographic on YouTube
- YouTube is beginning 2019 as the most popular social media platform in the United States. 94% of all US adults between 18 and 24 use YouTube, making it the ideal marketplace for that age group.
- 88% of people 25-29 years old use the platform as well as 85% of people aged 30 to 49 in the United States.
- In the two oldest age groups, YouTube still does pretty well, reaching 68% of people aged 50-64 and 40% with people over 65 years old.
Age Demographic on Instagram
Instagram is incredibly popular with the younger age brackets in the United States.
- 71% of all US adults aged 18-24 are on Instagram, which makes it one of the more attractive markets for this age group.
- This is where those numbers start to drop – only 54% of adults aged 25-29 use Instagram, while the number is even smaller with people aged 30-49, with 40% of adults using the platform.
- Finally, Instagram has about 21% of the population aged 50-64 on its platform, as well as 10% of adults older than 65.
Sign up to Amplifr and connect your Instagram profiles to see if their overall performance is meeting your expectations.
Age Demographic on Pinterest
Pinterest is a bit more evenly distributed than the previous platforms.
- 31% of all US adults aged 18-24 have a Pinterest account, while 39% of the ones aged 25-29 are on the platform too.
- 34% of all US adults aged 30-49 are on Pinterest, as well as 26% of people in the 50-64 age bracket. Finally, only 16% of people over 65 years of age use Pinterest.
Age Demographic on Snapchat
Snapchat is the most popular with teenagers and young adults.
- Over 78% of all people aged 18-24 use Snapchat, making it the third most popular platform for this age group behind Facebook and YouTube.
- 54% of people aged 25-29 use Snapchat, while 26% of US adults between 30 and 49 are on the platform as well. Also, 10% of people between 50 and 64 use Snapchat, as well as 3% of people over 65 used this social media network.
Age Demographic on LinkedIn
LinkedIn is the only popular social media platform to be dominated by someone other than young people.
- 25% of people in the 18-24 age group are on LinkedIn, but more people aged 25-29 have given the network a chance, so 34% of them are using it.
- Also, LinkedIn enjoys the confidence of 33% of all US adults aged 30-49, while 24% of the people aged 50-64 use the platform as well. Only 9% of all US adults over 65 use the platform.
Age Demographic on Twitter
Twitter’s audience is a bit more diverse than those of other social media networks.
- 45% of all US adults aged 18-24 are on Twitter, as well as 33% of those aged 25 to 29.
- Also, Twitter has 27% of the market with people in the 30-49 age bracket.
- 19% of people aged 50-64 in the United States use Twitter, while only 8% of those older than 65 are present on the platform.
Age Demographic on WhatsApp
- WhatsApp is another middle-heavy network, with the majority of all users being between the ages of 25 and 49.
- 25% of US adults aged 18-24 use the platform, but 31% of those aged 24-29 are using it too.
- 32% of people aged 30-49 use WhatsApp, but only 17% of those aged 50-64 are on the platform. Finally, 6% of people older than 65 use WhatsApp.
The time to market to young people is now. The market is expanding into the older age brackets and you can find a social media platform to market to any age group with promising results. Of course, each country has different specifications, but the United States is the best online market available right now, so we assume you’re going to be working on it, no matter where you come from.
Social Media Advertising Statistics
With algorithms and altered social media feeds, getting organic engagement is now the hardest it’s ever been.
The push toward social media advertising is no longer an option for most businesses – it’s a must, but prices are constantly rising. Right when you think you’ve grasped your demographics, ideal buyer habits and social advertising strategy, something changes and turns your data into old news. That’s why it’s so important for marketers to stay up to date with the latest social media statistics.
Don’t believe us?
See for yourself.
Here are the social media advertising statistics that will help you see what’s the trend in 2019.
Important Statistics That Every Marketer Should Know in 2019
- More than 50% of people on social media interact with a brand at least once a month.
- More than 90% of users connect to their social media through mobile devices, so mobile advertising is about to take a big leap!
- If your users receive good customer service, they will spend 21% more money on your products.
- Images make your Facebook ads 75-90% more effective.
- 93% of social media advertisers use Facebook ads, making them the most popular tool.
- Only 5% of the 50 million businesses on Facebook actually use it for advertising
- 72% of Instagram users have bought something they saw on the platform.
- Over 50% of Pinterest users have bought products from promoted pins.
- 66% of people on Pinterest said they would purchase advertised branded content.
Social Media Sharing & Engagement
Social Sharing Statistics
- 57% of all social media content sharing is on Facebook.
- 43% of all YouTube users create the content themselves.
- Over 36% of all US adults share posts about their families on Facebook.
- Over 60% of all internet users are uploading videos online.
- 3% of all Facebook users in the United States share videos or photos every day.
- At least 40% of all female YouTubers share self-made content!
Everyone that matters to you as marketers shares and looks at shared things on Facebook.
Social Sharing Takeaway:
The more people share things, the more they’re likely to share your things. So, we need to know who is most likely to share what we’re trying to sell. This is how you play the market to make the market play for you.
Social Engagement Statistics
If you want any stats to be of service to you, you need to think about how your customers will react to what you’re trying to sell them. Your mission is to engage your audience, talk to them and make sure they know who you are and what you’re selling. Everything else is far easier than these tasks and will come later.
- Almost 90% of all social media messages sent to companies are ignored.
- On average, companies respond in ten hours while consumers will only wait up to four.
- Users prefer social media as channel for customer care by a large margin.
- 77% of Twitter users will appreciate your company more if you respond to their tweets.
- 40% of mobile social media users are looking for local businesses, places, people or interests. Local is the way to go!
- Websites with a quicker loading time experience browsing periods 70% longer than those with loading times over 5 seconds.
- More than 85% of the daily active users on Facebook are located outside the US.
- The more visuals, the better for your business! Images and videos will beat status updates and links any day of the week.
Things to Focus on in 2019
2019 will be a strong year for video content, no matter where it’s hosted. YouTube, Facebook, Twitter, Instagram, Amazon Video Direct? It’s anyone’s game as to where exactly you can make the largest profits, but it’s going to involve video content. YouTube has implemented pay-to-watch movies, Facebook has implemented Facebook Watch which allows you to see what your friends are watching, and video content marketing is blossoming on Instagram.
All the major brands are penetrating new markets while keeping a presence among their existing consumers. It’s time to learn about closed captions, video formats and how to make quality videos because your consumers evidently prefer it to any other type of advertising!
Right now, Pinterest is maybe one of the largest untapped resources. There are people on Pinterest just waiting to buy your products and all you have to do is market them. Pinterest’s users generally have a larger income when compared with the average amounts on other social media network, and that’s not even the only thing that would make marketing on Pinterest a success. Users are on Pinterest to organize their buying, which makes it the perfect place to suggest something they may want to buy. Want to promote your brand? Your business? Your new product? Pinterest is the way to go!
Facebook has been adding new metrics and ways to make sure you succeed almost monthly in 2018. They are not slowing down in 2019. Also, based on these improvements you can devise new marketing strategies that will help you reach your goals. This means Facebook Ads are going to get even more profitable than they already are, and that you can make the best use of them by just following the advertising process.
Analysis and Final Verdict
What Could Influence Social Media Behavior?
If we’re going to predict the trend for the next year, we need to know how we’re doing now – and from what you’ve read so far, you’re probably guessing this is going to be a very good year. The more social media networks expand into new markets and dig deeper into old ones, the bigger the audience you can target with your marketing! So far, everything seems to be going well for the internet.
Read our article on the GDPR to understand EU’s new law concerning data privacy and how it affects your business.
One of the biggest possible obstacles could be political, such as various regulations in every part of the world (GDPR, hate speech regulation), but for the most part, we will remain unscathed. More and more people are getting comfortable with buying things from the internet, regardless of whether they are physical or digital items.
All in all, 2019 is gearing up to be a great year for advertising and internet marketers will expand into fields we most likely can’t even predict yet. However, the social media platforms that exist today still offer a ton of opportunities to get into various parts of the market. While the traditional methods haven’t failed yet, they are far less effective than the modern methods of lead acquisition. Facebook Messenger, Snapchat, Twitter and Instagram are waiting for you and your advertising to just swoop in and start making money.
Just remember – you’re not just selling your product – you’re selling your story!
You have to make your audience want what you’re selling just because it’s you selling it, or you have to get them to want the type of product you’re offering. There are countless ways to approach your piece of the market and like the years before, 2019 will be a year of A/B testing, of trial and error, and finally success.
As long as you’re determined to make money and you keep looking for new ways to do it, you will have the perspective necessary to accomplish your mission. Fueled by this data, stay attuned to the times with our take on the Most Important Social Media Trends of 2019.
Food For Thought: Why Social Media Statistics Matter
We know that Facebook is still the social media colossus and Instagram rules over the millennial demographic, but can we predict how relevant they’ll be in the future?
In a rapidly evolving marketing world, the old credo that “knowledge is everything” seems to be truer now than it’s ever been.
Technology has come a long way, and it certainly revolutionized the way we do business.
On our way from brick-and-mortar business headquarters and physical shop locations to a point in history where ecommerce is on the rise and online businesses are grabbing more and more market share – the social media world has become the new fair.
Getting online and on social media now, as a business, is not merely about innovation, or getting on with the times – it’s about survival.
And learning to thread their waters is more crucial than ever.
Staying in tune with the shifts of behavior on social media, the ever decreasing attention spans, the fact that your audiences are now more skeptical than ever can help marketers and business owners stay afloat at worst and prosper at best.