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Amplifr’s SMM Guide: Twitter Marketing Guide

Basics of Twitter, who uses it most, and getting your profile verified.

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By Una Gašparović
content manager at Ranking Press

The average of 6000 tweets are shared on Twitter every second. 6000 tweets - during each tiny second — isn’t that impressive? Look no further than Twitter, if you’re looking for a true representation of our fast-paced modern society.

Its short-form structure (up to 280 characters of text/links) and the avalanche of posts, do create a special kind of communication, uncommon for any other social media channel.

One might think that fast-paced, fragmented communication is not an adequate fit for businesses to grow and profit. But, you’ll be surprised how that kind of hectic environment can be a powerful promotional tool.

In September 2017, Twitter began testing the new 280-character limit. More opportunities to share ideas and engaging content!

As our buddy Albert once said: “If you can’t explain it simply, you don’t understand it well enough”. Meaning, if you do understand your target audience, your company’s mission and goals clearly, 280 characters should be more than enough to break through the noise.

But first, what is Twitter exactly?

  • Founded in 2006, Twitter is a social media website, an information/news portal, and the events service as well. It is a 9th social platform on the globe, when it comes to number of users.
  • Right now (in August 2019), Twitter has 326 million active monthly users worldwide. True, it is still way smaller than Facebook (which is going strong towards 3 billion monthly active users), but hey, it is still a rather impressive number.
  • Defensiveness aside, as a short message communication tool, Twitter enables you to quickly and directly connect with potential customers, partners, or influencers from your niche. It’s fast, dynamic, competitive and surely – fun!

Twitter and businesses – love is in the air

Whether you’re posting blog content, website pages or visual content such as photos and videos, you have a chance to place your brand in front of many eager eyes.

And once you’re (constantly) showing up, while generously providing useful content and using growth tips you’ll learn pretty soon – your business will fall in love in Twitter (and vice versa).

Some people find Twitter’s briefness limiting, but others perceive the dynamic potential it holds. Simply, the “chatty” atmosphere is excellent for inducing dialogs, which can only bring you closer to your customers.

This is why Twitter has been gladly used by both small companies and brand giants, influencers and trend leaders. With that said, why shouldn’t you seize its potentials as well?

The vital communicators in Twitter posts

Considered a microblogging platform (but also the news portal, even more than social media site), Twitter is extremely easy to use, and leverage. There are various ways in which you could communicate through this network, including different ways you can boost your leads and sales here as well.

When used properly and with clear intent, Twitter’s main components can build an exciting interaction experience:

  1. Hashtags: the main players when it comes to Twitter marketing are definitely hashtags: those catchy terms or topics, introduced with the “#” symbol. The entire section will be dedicated to the proper use of hashtags, stay tuned.
  2. Mentions: as a heart and soul of marketing, the direct approach draws immediate attention to your post. Every time you use the “@” symbol in front of someone’s name, that person gets a nice little notification. There are many ways to use this method, you’ll see.
  3. Retweet: the Like option is fine, but rather weak in the meaning of building relationships, so let’s focus on its stronger brother, Mr Retweet. Retweeting basically means to share someone else’s content, either as mere sharing or with an added context (Quote Tweet).
  4. Reply: also a truly powerful option, Reply either opens up a discussion or enables you to leave your professional opinion/advice on the existing post. It shows you’re not there just to make money, but to provide expertise and openly interact with people as well.

Feel free to experiment with these forms of communication, in order to find that sweet spot for your unique brand.

Keep in mind that quality always wins, so despite the seductive nature of Twitter’s elements, try not to overdo any of them. Whatever handy options any platform give you, keep things smart, simple, and with the end reader in mind.

Speaking of end readers in Twitter, who are they exactly?

The most active demographic groups on Twitter

Long before you even begin the actual content creation for Twitter, take time to consider how your target audience relates to this platform’s user groups.

Of course, you’ll want to make sure that those two kind of audiences are as aligned as possible (if not the same). This wise analysis will help you determine how much effort you should put into Twitter in the first place.

Alright, so let’s see who uses Twitter the most:

  • Mostly younger users, between the ages of 18 to 30, rely on tweets, especially to follow news and trending topics
  • The majority of users come from urban areas (more than a third)
  • There are slightly more male persons on Twitter, while females tend to lean towards Instagram or Facebook
  • Interestingly, the number of users with college educations and high incomes is higher on Twitter than on Facebook.

Do not blindly rely on these facts though, as Twitter has become a home for many bots and fake profiles. Certainly, there are frauds everywhere, but it seems like this social media network is particularly interesting to them.

Those time-wasters, why can’t they all move to Myspace, or outer space, and leave us alone? Guess we’ll need to learn how to deal with spammers and various kinds of bots. That’s the harsh reality of Internet, we guess.

How to structure a stunning Twitter post

You already learned what kind of elements can be used in the Twitter post creation process. That’s right, there are retweets, replies, hashtags, mentions…

In this episode of “Look at me winning at Twitter marketing, mom!”, we’ll focus on the best ways to structure your posts.

First off, whatever you might be posting, make sure that your content is relevant and completely no-spammy.

Always have your target audience in mind, when constructing your captivating tweets.

A couple of guidelines to set the right course

Moving on, there are couple of facts that’ll help you decide on the post form:

  1. Twitter is primarily a short news platform, as well as a tool for discovery – helping users find interesting content, companies or influencers via hashtags Humans are visual beings, so including pictures, gifs or videos into your tweets is always welcome
  2. The shortness of tweets demands clarity and straightforwardness in communication
  3. Found some space for any kind of CTA? Twitter is dynamic place, use that for your advantage, to inspire profitable action
  4. Twitter is an excellent place for competition research – simply search the hashtags most closely related to your business, to learn from your competitors and craft even better tweets yourself. Without further ado, let’s cover the vital points of successful Twitter structures. A perfect tweet exists only in our dreams, that is true, but some tips can certainly move you closer to that ideal.

Structuring the text

The maximum of characters allowed in a single tweet is only 280. For sure, that is a modest number. But, what if we told you that your posts should be much shorter than that?

With a risk of ending up in your “Crazy People” classification, we’ll suggest: go for 125 characters or less when posting for Twitter.

“Seriously, only 125 characters?”

Here are a couple of solid reasons to embrace the shortness on Twitter with both hands:

  • The feed on Twitter flows in a hypersonic speed. Punchy, almost aphoristic tweets, combined with powerful visuals, can grab followers’ attention and avoid getting lost in an avalanche of posts.
  • Shorter tweets leave nice space for appropriate hashtags. Even better, you could elegantly add a “#” symbol in front of the relevant word inside your sentence.
  • Brevity might also “force” you to explore the creative visual presentations that will enrich the post and involve your followers even more deeply.
  • Finally, there ain’t a better way to inspire communication than asking short, intriguing questions.

See your text on Twitter as a chance to form a community of engaged followers, rather than a chance to sell your products/services. Surely, you’ll discreetly lead your fans towards the offers, but selling shouldn’t be in the spotlight.

In fact, aim for these goals in your concise Twitter texts: education, enrichment, engagement.

His Highness, the Hashtag

Hashtags are blood vessels of Twitter, the mighty connectors between its users.

A rather simple concept that lies behind the use of hashtags still confuses some of the professionals involved in Twitter marketing. Seduced by its capabilities, people tend to either overuse these special tags, slipping into spam or they forget to leverage hashtags at all.

Hopefully, the tips and successful practices we’re about to share with you will help you master the game of hashtags.

The Hashtag Cheat Sheet

  1. Limit your hashtagging to not more than 3 narrowly relevant hashtags per post;
  2. Use them to create conversations – a nice example are conference hashtags, which all attendees need to include in their tweets – practice the same principle for any kind of offline or online events;
  3. A custom, branded hashtag for your business? Yes please! Consider creating such markers for the purposes of customer service/support or merely to help people find you on Twitter;
  4. Similarly, organize Twitter chats using a special hashtag – get your followers involved in conversations around a topic that matters both to you and them, occurring every Monday at 8pm (as an example); do not forget to include the word “chat” in your hashtag
  5. If a particular territory is significant for the business you’re growing, place a hashtag pointing to that location, in order to draw laser-focused traffic to your Twitter profile.

Visual elements of Twitter posts

With Twitter now displaying images in timelines, without shortening the textual part anymore (a while ago, Twitter would take away some of the already small text limit), users are wholly enjoying the creative freedom.

Needless to say, visual impression is essential for any social media platform. Twitter, with its tiny space for textual communication, forces marketers to develop a strong visual identity. Whether your visuals are mostly images, gifs, charts, videos or perhaps, drawings/cartoons – they’ll surely contribute to your post’s visibility and engagement.

Now when you understood the importance of various imagery on Twitter, take a look at several guidelines, which can position your posts above the competition and up to the sky, where they belong:

  1. Try to avoid stock images that are too generic or simply, boring. While it is perfectly acceptable to utilize stock websites, do your best to pick only HQ, captivating images for Twitter. Our favorite places for smashing, free images are AllFreeStock and Unsplash.
  2. Whenever there’s time and resources to create your own, original visuals, do so! Take photos of your business activities, your team or events.
  3. May the video become your friend – all other visual forms are still far below videos, when it comes to the connecting, informational, and engaging power. Rely on this medium, whether you’re presenting a live video, a screencast or perhaps the simplest slideshow with pleasant “elevator music”.
  4. Consider creating branded templates! Such a simplifying move will both speed up your content creation and at the same time, put your company’s brand in front of many eyes. Moz does this wonderfully for their blog posts on Twitter.
  5. Illustrations, hand drawn images – original visual content is always welcome!
  6. Don’t forget about gifs and emojis, and occasionally implement them into your posting. But, as always, make sure they’ll relevant to your business goals and overall messaging.

A quick overview

While corporational giants and influencers may be able to keep their Twitter audiences involved without much effort, the rest of us should devote some time and find ways to stay visible (until we reach their level of commodity, of course).

When it comes to the textual dimension of Twitter posts:

  • Make your post’s text short, and then shrink it even more;
  • Grab the “chatty” nature of tweeting to interact with your followers;
  • Use no more than 3 hashtags – either custom ones, or connected to a chat or a specific location;
  • Think of Twitter’s demographic and is it aligned with your target audience (mostly younger, urban users);
  • Always write educational, entertaining, non-spammy content;
  • Ask a lot of (relevant) questions to inspire conversations.

And what about the visual dimension of tweets for business?

  • Use visuals, visuals, and then, add more visuals;
  • Use videos, videos, and then, add some more videos;
  • Avoid overused stock images, lean towards an original content whenever you can;
  • Make some nice branded templates;
  • Gifs and emojis are welcome in business tweets as well!

Ready to create spectacular posts on Twitter?

How often and when should you tweet?

Once you’ve untangled the mystery behind the most successful Twitter posts, our next step is to see how often you should let those diamonds into the world.

Firstly, is there such a thing as “too frequent”, when it comes to tweeting?

We all know well that consistency is one of the main elements in every social media marketing strategy. But, most entrepreneurs experienced the consequences of unintended spamming, caused by a too frequent posting habits.

So, how can you draw that fine line between a steady, visibility-increasing tweeting, and spamming?

It is easy to slip into the “spam zone” on Twitter

It’s a jungle out there.

Primarily due to its hectic, hyper-fast constitution, Twitter demands persistence and continuity in posting. Basically, if you’re not showing up on this platform frequently, the wonderful tweets presenting your exceptional brand, will be overflown and suffocated by other tweets.

Wait, that means that you should post a tweet every couple of minutes, and the win on Twitter shall be guaranteed?

Definitely not! Excessive posting is unwelcome on any social media website, including Twitter. If that’s so, is there a formula for finding the right amount of tweets per day?

Finding the sweet spot in tweeting frequency

As you already learned, the right frequency of posting on Twitter should be somewhere in the middle:

  • Without long pauses which distant you and your brand from followers, whilst also lowering your visibility on this platform;
  • Not too frequently, as this kind of spammy behaviour might only turn people away from you, while quickly emptying your content reservoir.

We undertook an immense effort to analyze various sources, and do our own observance, comparing the most successful tweeting practices.

So how much, exactly, should I tweet?

The numbers which keep on appearing are showing that:

  1. The minimum of tweets needed to inspire engagement and keep you visible in user’s threads is 5 times a day;
  2. When it comes to an upper limit (leaning over the borderline to spamming), is around 25 tweets distributed daily;
  • With that said, the golden middle lies anywhere between 12, 13 up to approximately 20 tweets during the day.

Approximately, around – these words clearly point out that there are no strict rules for tweeting frequency. We cannot guarantee that any number of tweets per day is the perfect one for your marketing strategy. Simply, that would be misleading, and unhelpful.

Depending on your business, niche, content and target audience, you’re the only one who can customize the tweeting schedule for your business. Additionally, consider the time available for social media management as well.

In general, you can begin with about 10 tweets per day and slowly raise the number, following your tweet’s impressions during the process. In any case, try not to cross the line over 20 posts a day, as it might lead to over-exposing and God forbid, spamming.

Next, once you know how often is alright, at what times should you tweet?

Determining the right time to tweet

When thinking about timing on Twitter, focus on these crucial elements:

  1. Where is the majority of your audience located? In which time zone?
  2. Peak engagement moments on Twitter – when do they happen, usually?

Similar to the frequency of tweeting, it is not possible for us to provide you with a definite number. The promising approach for these and similar doubts in marketing is to always dive deep into your stats, analysis and insights

Consider the factors such as:

  • Your target audience and their daily habits (a day of a millennial might differ from an elderly person’s daily routine);
  • Seasonal shifts, events, holidays and similar, when the activity on social media changes in general;
  • Different social media sites have different high-engagement times – as an example, a timing that perfectly works on Facebook, probably won’t perform that well on Twitter (and the other way around).

Suggestions for possible high-performing times

There are certain points in time which have shown to work well on Twitter. These times are mostly connected to common working habits and daily schedules in general. Knowing when could the adequate time to tweet be, it’ll be easier for you to further adjust these guidelines to your specific needs.

Remember this: knowing the best times for your tweet’s launching, opens the door for more engagement, traffic, conversions or frankly said – the growth of your business through Twitter.

First, let’s take a look at the general insights on Twitter timing:

  • Early in the morning (probably while still half-asleep and enjoying the first cup of coffee), users are gladly clicking on tweeted content
  • During the evenings and late at night, your tweets will probably receive the most retweets and hopefully, favorites.

And now, fasten your imaginary seatbelts please, then observe these timing suggestions we’ve hand-picked for you:

  • From noon to 1 p.m. (in the time zone where the most of your followers are living) – this is when the most tweets are being posted, so it might be a rewarding time to ask questions and engage in live conversations
  • Between 2 and 3 a.m. could be the perfect time for engagement (clicks, likes, retweets, favorites, and replies); widely, the time area from 11 p.m. to 5 p.m., aka during the night – if raising engagement is your goal, better avoid the working hours (from 9 to 5)
  • Weekends are particularly tweet-rewarding for brands, agencies, companies, businesses (that’s right – you), especially when it comes to engagement levels.

Craft your tweeting calendar according to your unique business

  1. Pick four different times (inspired by our suggested timings), to begin experimenting and analyzing your results
  2. Give your timing strategy some time – dedicated month or two can show significant insights, anything shorter would just confuse you
  3. Observe how the largest brands in your industry/niche distribute their content on Twitter – watch and learn, but to not copy-paste the exact schedule
  4. Go back to the statistics and if your audience is spread worldwide, then consider experimenting with timing a bit longer, until you gain a clear understanding
  5. Consider exploring your fan base and their social media habits, through more advanced analytic tools and timing suggestions (such as the ones we’re proud of having in Amplifr’s Dashboard).

Note that the thought-out tweeting strategy can better promote your business on Twitter. Timing is the foundation of the entire marketing approach for this platform. As you know, in this a bit chaotic, hypersonic flow of tweets, the times in which you’re posting shall definitely make a difference.

Plan ahead and avoid being flooded-over by other brands competing in a battlefield called Twitter.

Engagement and customer support on Twitter

Why should you care about engagement on Twitter in the first place?

Whether you’re a professional behind an online (or offline) business, agency or any other business pursuit, customer engagement should be on your mind. Basically, engagement creates ongoing customer-company relationships, thus establishing a fertile ground for growth.

As usual, concepts that matter are challenging to accomplish. And keeping people engaged is no exception. In fact, user engagement is the most common stumbling point in social media marketing.

Fortunately, Twitter is equipped with diverse strengths and features, helping you build trust with both current and future customers.

1) Gaining an insight into engagement stats

The teams behind social media websites, including our dear Twitter, are well-aware how important it is for us to know:

  • How many people are interacting with our tweets?
  • Which tweets are most popular?
  • Media tweets (with images or videos) – which performed well?

Having these exact questions in mind, Twitter created their own Analytics, empowering you with valuable insight. Based on those numbers, the impact your tweets becomes crystal clear. Furthermore, this knowledge gives you an ability to further improve on your marketing strategy.

These are some of the information points any social media marketing pro needs to know:

  • Among all tweets, which one received the most impressions (the number of impressions shows how many times a particular post reached users’ Twitter streams and inspired interaction – likes, replies, retweets);
  • Which tweet that mentioned you (your @handle or username) received the most impressions (analyzing both your own and other people’s tweets);
  • Being noticed by influencers and business giants surely elevates your marketing efforts – Twitter Analytics shows you the largest account that recently followed you;
  • The top media tweet is also shown in these stats.

In types of interactions, businesses mostly benefit from the number of link clicks. Most of the links will lead to some kind of offers (blog posts with CTAs, promotions, sales pages, etc). Focusing on those numbers may be useful, but do not underestimate the lasting power of a Twitter community.

Success in general, and especially on social media, doesn’t come overnight.

So, monitor the performance of your tweets, in order to use that data for your next, improved marketing steps.

2) A kingdom of direct communication

Twitter’s environment, which dictates short expressions and fast-moving dialogs, is actually the perfect place to involve your followers in topics that matter to you (and them).

It is an ideal social media platform for inspiring dialogs that are visible and open for anyone to jump in. Consider this: replies on Twitter can be shared and therefore, spread even further. As an example, can you share a particular comment on Facebook? Not really, you can’t – a point goes to Twitter.

Reply to tweets relevant to your business/expertise/goals. Retweet such posts as well. Mention people, play with trending hashtags.

With that said, the first “rule” of Twitter engagement might be: get involved yourself, if you wish for other people to engage with you (and your brand)!

Openly discuss ideas, get tangled up in conversations, connect with people not only as a company, but as a human being standing behind its values. No fancy marketing strategy can beat the natural, logical approach to communication. People follow the mission, not the brand itself.

Customer support: Twitter can be used as an excellent tool for customer support. Simply searching the name of your company can lead to possible questions, concerns or customer issues you could handle.

More and more firms, agencies, companies and professionals are doing a part of their customer support via tweets. The direct, open and honest approach works here as well.

3) Using @mentions to inspire engagement

You’ve noticed a particular person/company that could be interested in what you’re posting?

Do not hesitate to draw the attention of particular Twitter users, using the “@” symbol in front of their username. Likewise, you could tag anyone with the photo you’re posting.

Either way, this is an advantageous method to promote engagement with your tweets. Remember, approach every feature in an elegant, non-spammy manner. The same principle stands for Twitter mentions and tags, ensuring the positive image of your brand.

Customer support: mentions come handy, whenever you wish to address a particular customer on Twitter. For an example: “Thanks to @username for asking [question]. This is our pro tip on this topic [pro tip or an answer to a common obstacle].”

Other than problems or issues your customers might be experiencing, mentions can be used when sharing positive feedback as well.

4) Questions and polls

Without any doubt, people love to be asked for their opinion. What if you took some time and generated a comprehensive list of burning questions, aimed to your niche and surrounding topics?

Think of all the creative ways in which you could present those questions, raising interest in your followers, spreading your story. Questions could be paired with eye-catching images or videos, insightful case studies, reviews, value-loaded blog posts, basically – any content imaginable.

When you, in the behalf of a business page, ask questions to the Twitter audience, it means that the company you’re presenting:

  • Cares about its (potential) customers;
  • Values their opinion on different topics;
  • Is willing to craft its offer according to real needs and wishes.

Another form of questioning you could explore are polls. One of the features we love the most in Twitter are polls, to be honest.

They’re ridiculously simple to use, but despite that straightforwardness, reviewing the results and additional answers can be truly helpful. Take the best out of every chance to analyze your audience. The more you know, the better your offer is going to be.

Both methods, questions in various forms and polls, raise the engagement in your Twitter realm. And that is our common goal, right?

Customer support: One of the scenarios might be – asking your users for feedback through questions and polls. Also, you could pick a common question and ask if someone experienced this/that as well, including the “Can we help you?” note.

5) Show your location to engage neighbouring users

This strategic step is worth mentioning again.

When posting your tweets, you can show the location of your business, as that information has the potential to bring more leads and sales.

Another way to draw people from the vicinity to your offers is through location-focused hashtags. Consider gathering the followers this way and see how that impacts your performance. Certain types of business may benefit from these actions, but that’s not the case with other, globally spread ones.

The equally useful way to connect with users living in your neighbourhood, is through Twitter’s Advanced Search. Simply, enter the desired point of the planet and follow the selected Twitter profiles, of persons both close to you and probably interested in your offer.

Customer support: Including the location into your hashtags might make customer support easier, if the particular issue is connected to a physical place (valuable for businesses that deal with physical shipments and similar).

6) The newsworthy dimension of Twitter

Twitter is a news portal, labelled as such on AppStore, providing timely information about actual events. Indeed, it is also a social media network, empowering connection and interaction.

An interesting method to raise the engagement on Twitter is by sharing current, popular news. This kind of tweets should be aligned with your business goals and connected with the general message you’re sending out.

Here are a couple of elements worth considering, before you began your news tweeting:

  • When choosing the source of the news you’ll share, be ruthless in evaluation. A humble advice: stick to largest global news platforms.
  • Do you have an opinion on the particular news? Consider presenting those thoughts to your fanbase (if it works for, not against your business).
  • Blend two engagement methods in one – ask your followers to reply to the tweeted news with their opinions and critiques.
  • A huge breakthrough happened in your industry? Do not miss to engage people in that story (an excellent example of the indirect, but powerful promotion).
  • Place the appropriate hashtags, mentions, including the source of the news that’s being posted, so you could expand your reach (and engagement too).

Customer support: There are no obvious connections between news tweeting and customer support. Unless a burning questions about your service, offer or business in general, can be answered with the appropriate news post.

7) Using Twitter chats to boost the engagement

What most people like about Twitter is how conversational it is. Honestly, getting involved in various Twitter chats is as easy as it can be, and unbelievably fun too.

Chat topics are many, ranging from purely entertaining, over educational, upto purely professional.

Chatting through tweeting is formed around one unique hashtag, which usually includes the word “chat”. It is an phenomenal way to interact with your followers, while growing your base and promoting your brand.

How could you host a Twitter chat?

  • This kind of public conversation works the best if it’s happening on the same day, each week or month.
  • Carefully pick the chat hashtag, make sure it is easy to remember, that it doesn’t exist elsewhere and try to shape the shortest possible hashtag.
  • As mentioned, Twitter chats are public, so you can’t know for sure how many users will participate – in order to keep things flowing nicely, find moderators (your team members or close friends well acquainted with your brand) to help you out
  • Don’t forget to properly announce and promote your chat!

Customer support: Twitter chats could be tremendously useful – through a dynamic conversation such as this, you could get even closer to your target audience. Finding out what the ideal market for your services/products exactly needs has never been easier. Chats filled with tweets circling the same topic are the true example of that.

8) Bonus engagement tip: using influential hashtags

Listen up, because this one is powerful.

Rest assured that any trending topic nowadays has to be discussed and labeled with a “#” symbol – that is how influential hashtags are born. Some influential hashtags, such as #FIFAWWC or #MarriageEquality, formed Twitter communities of gigantic proportions.

Now, one of the fastest ways to place your brand in front of many eyes is to get involved in those current global discussions (again, if they’re relevant to your business).

But, how?

Simply, state your opinion and add an influential (trending) hashtag to your post. Maybe your company doesn’t support a certain trend. Don’t be afraid to raise some dust, if doing so doesn’t harm your brand’s image.

Either way, if you wish to be noticed the thread around such a monster hashtag, better create a serie of tweets you could post, not just one or two. Try to invoke a conversation around them, while drawing attention to your business at the same time.

9) General rules of rising engagement on Twitter

In general – people will be engaged in your tweeting efforts if:

  • Your tweets and retweets brings value into their life in any way;
  • The way you communicate shows you’re not there (only) for the money, but to build a long-lasting, mutually beneficial community around your brand and vision;
  • Your posts are shareable (retweetable): interesting, useful, with captivating visuals, and as original as possible;
  • All your tweeting powers are focused towards finding a golden spot between satisfying the interests, needs and wishes of your audience; promoting your business; showing how what you’re offering directly benefits your followers.

A pro tip as a cherry on top:

Once the seed of engagement is planted, you’ll want to stay alert and react on your user’s tweeting reactions in a timely manner. Fortunately, you can set up push notifications for: mentions, retweets, new followers, and direct messages.

And check this out: while growing the engagement on Twitter, you’ll most probably draw more traffic to your website (your business website is not clearly visible on Twitter? Please, place it in your description, cover image, make it easy to see).

The general rule of Twitter engagement might be: stay active, interact as much as possible and enjoy the process!

How to get a verified Twitter account

It’s much more than a symbol. A distinct blue checkmark, proudly placed next to your (brand’s) name, verifies your humanity and influence on Twitter.

Twitter verification is this platform’s way of empowering their active users, no matter their current size of audience. You can also apply this eye-catching mark and in that way, provide a sense of deeper trust and confidence.

An odd feeling is evoked every time a verification badge is seen, a kind of strangely elevated positiveness. But, despite the “celebrity” impression, there are certain notable advantages for a business or an organization, when it gets verified by Twitter.

Twitter Removed the Verification Process

It’s August 2019 and the Twitter verification process is no more. It’s actually put on pause, we don’t know for how long, but this means that it might come back in the near or far future. Since there’s still a chance for the verification process to make its return, let’s see the benefits and the steps you need to take to verify your profile.

Every serious business can benefit from Twitter’s verification

Placement of that small, but noticeable blue badge icon can contribute to your brand’s position on this giant platform:

  • By proving your company’s authenticity, you’re inspire the stronger feeling of trustworthiness;
  • Verification badge also positions your brand as a profile of public interest in your target market’s key interest;
  • It gives a sense of quality, showing that your Twitter account is worth following;
  • Finally, this symbol helps both professional individuals and businesses to easily connect with a broader audience.

Who is eligible for verification?

Twitter accounts which present the entity of any public interest can get verified by Twitter.

When speaking of business accounts, it needs to be involved in these and similar fields of interest:

  • Media and/or entertainment – as an example: music, TV, film, fashion, journalism;
  • Government and/or politics;
  • Sports, education;
  • Business.

If perhaps you’re a solopreneur, blogger, influencer, managing a personal, yet influential profile, you are eligible to apply for the verification as well. It can happen that your profile, either being a company or an individual one, doesn’t get verified. In this case, do not worry, as you could repeat the application process again after 30 days.

Keep in mind that even influencers often get rejected by Twitter, despite their impressive audiences and obvious impact on the public trends.

The verification process

Step one: Make sure that your professional profile has a profile picture, a cover photo, your name, website information and the short bio.

Step two: Add your phone number and (if needed) confirm your connected email address.

Step three: Add your birthday date.

Step four: Make sure that your tweets are set to “public”.

Step five: Head to Twitter’s verification form and follow the presented actions.

Tips and tricks to improve your chances to get verified

While there is no guarantee you’ll get verified, even if you have provided all requested information, we can help. Follow these advanced steps, and ensure a better chance to win that blue mark and place it by your name.

№1.Make sure that you’ve been consistently active on Twitter for at least two weeks.

Before the actual application form, the Twitter itself suggest that you should have a “ready” profile – probably meaning, a profile that’s been actively engaging with other users. Invest some time in regular tweeting, posting, replying to tweets and DMs, and retweeting, before starting your verification procedure.

№2. Consider adding numbers and business-specific details to the Twitter bio.

This step might be valuable not only for verification purposes, but also for your marketing efforts in general. The data you could present is: the number of customers/users, if your business is a member in an influential organization, rewards, and similar.

№3. Let your cover photo speak about the importance of your work or a significant event.

Do you have an impressive photo showing an event your business participated in, a speaking engagement or a nice gathering of your time? Place it on your profile to present a bit more of your brand.

№4. Invest time and effort into explaining why you’re verification-worthy.

Use the space Twitter’s providing to present your brand in the shiniest possible way. Prove that you’re a profile of public interest, showing the value your business gives to people.

№5. Provide up to 5 relevant, exemplary links in your application.

Be creative and insert the allowed maximum of positive resources. Some of the ideas of which business links could boost your chances to getting verified are:

  • Mentions of your brand in major websites;
  • Press materials;
  • Links to awards your business proudly won;
  • Your (or your CEO’s) speaking engagements;
  • Representative company profile.

Enjoying the effects of a verified profile

Besides the ones we already mentioned, other advantages verified users might enjoy are:

  1. It becomes easier to gain more followers;
  2. Increased respect and trust from Twitter’s enormous community;
  3. Easier and quicker communication with the potential partners and supporters of your business.

10 creative ways to grow your traffic using Twitter

Interestingly, you’ll notice that improving the engagement on Twitter might easily result with traffic growth.

It certainly makes sense as well – engagement shows how people are getting involved in what you (and the brand that’s being presented) is doing and saying. Once involved, one part of that community will regularly visit your website, where they’ll hopefully buy your offers.

And in no time, it becomes clear how Twitter is a gratifying tool for driving traffic. But, usually you might need to do more than just placing your website url into a Twitter “About” section.

Take a look at these 10 creative ways to grow traffic using Twitter marketing and enjoy the beneficial outcomes they’ll create for your business:

  1. Shape your tweets in such a way to raise the interest and inspire your followers to click the link;
  2. Tweet only eye-pleasing, shareable content;
  3. Place a clear “Tweet this” buttons on your website, blog or perhaps, a vlog;
  4. Follow people who share the interests closely related to your business, to expanding your potential reach and impact;
  5. Worth pointing out once more: using hashtag search or Twitter’s Advanced Search, find people in the same location – this is an amazing way to attract local customers;
  6. Use trending hashtags to discover what is currently going on in your community, industry, all around the globe. Open your eyes and jump into trending conversations (of course, always try to contribute and add value);
  7. Regularly interact on Twitter – consider communicating with influencers you admire, to eventually grow your traffic through their audiences;
  8. Don’t miss out on the opportunity to showcase your website address on Twitter’s cover photo/header;
  9. Bring your personality out (especially if it’s a vital part of your distinct branding), a bit of humor if appropriate, and a sense of discovery;
  10. Beware of over-marketing and aggressive selling – rather treat Twitter as a chance to form a community around your business and enrich people’s lives through your work and contribution.

Bonus pro tip: When replying, start your reply with a period

Hold it, why would you use interpunction in such a weird way? Well, Twitter by nature allows only users that are following each other to view replies, but the initial period with separate your reply and turn it into a regular tweet.

This way, all of your followers will be able to see it.

Wider visibility exposes your brand to many users who can interact with you in many ways, thus spreading your brand’s information to their followers, etc, etc. Just imagine the wonderful impact your business could create reaching various audiences – go ahead and start building that empire!

Key Takeaways

1) Basics of Twitter and who uses it the most

  • Twitter is a short-from platform with fast flowing feeds;
  • Presented primarily as a news platform, also a social media website;
  • This 9th biggest social media site has over 328 million monthly users;
  • Twitter is an excellent tool for business promotion and growth;
  • Mostly young users, ages 18 to 30, spend their time on this platform.

2) How to structure a stunning Twitter post

  • Make sure the content your posts are relevant to your business and non-spammy;
  • Organize your tweets around compelling, high-quality visuals;
  • Aim for as little as 125 characters or less when tweeting;
  • Leverage the power of hashtags, especially the trending, influential ones;
  • Limit the hashtag use to maximum 3 per post;
  • Use only breathtaking images, a lot of videos, gifs, emojis or illustrations;
  • Focus on creating an entertaining, educational and non-spammy content on Twitter.

3) How often and when should you tweet?

  • Post tweets at least 5 times a day, but not more than 25;
  • The golden middle of the number of tweets per day is from 12 to 20;
  • Consider your audience’s time zone when deciding on tweeting distribution;
  • Best time to engage in conversations: from noon to 1 p.m.;
  • For engagement, try posting between 2 and 3 a.m. (in general, during the night).

4) Engagement and customer support on Twitter

  • Engage in direct communication using @mentiones, #hashtags, replies and retweets – and do it often;
  • Ask a lot of questions and answer them in a timely manner (especially if they’re a part of customer support);
  • Share your location to attract local customers;
  • Embrace the potential of hosting live Twitter chats;
  • Always make sure that what your tweets bring value and build long-lasting relationships.

5) Best ways to grow your traffic using Twitter:

  • Craft your tweets with an engagement in mind;
  • Place a clear “Tweet this” button on your website and make parts of the articles tweetable too;
  • Follow people interested in topics surrounding your brand;
  • Search and connect through relevant hashtags;
  • Show your website in the description, cover image and other visible places;
  • Beware of over-marketing and aggressive selling – no one likes such an approach, especially on social media channels.

If you have any questions or feedback, feel free to hit us up on Twitter and Facebook, or drop us a line.

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