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How to Use Twitter for Business

Learn how to use Twitter for your business to get more followers and acquire more customers.

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By Ana Simova
content writer at Ranking Press

If Twitter is not a part of your social media marketing, you’re missing out on a great opportunity to promote and grow your business.

Over the past few years, Twitter has become a great marketing tool and a lead-generating powerhouse that can do wonders for your business, if you know how to effectively use it, of course. How to use Twitter for business is exactly what we’ll cover in this article, so you can grow your business, acquire new audience(s), and find new customers.

With over 300 million monthly active users, it’s a shame not to utilize this platform and connect and engage with your customers and potential customers, especially if you’re a small business. So, let’s start from the beginning and move on to the most effective ways to use Twitter for your business and the best ways to gain more followers.

How to Set Up and Optimize a Twitter Account for Business

First things first, if you don’t already have a Twitter business account, follow the guidelines to set it up. If you do have one, make sure to optimize it so that Twitter users can easily find it and interact with it.

Go to, sign up, write the name of your business, and either your phone number or e-mail. You’ll receive a verification code, and once you enter if you’re ready to optimize your profile.

Profile Photo

The profile photo should, obviously, represent your brand. This is why the logo of your business would make the best profile photo not only on Twitter, but on all the other social media platforms you use for your business. Beware that Twitter’s profile photo is displayed as a circle and the best dimensions are 400×400 pixels.

Cover Photo

This is the big photo that’s right above your profile photo. It’s should also represent your brand and draw attention, but you can also use it to promote a new product or a service your business offers. Best dimensions are 1500×500 pixels.


This 160-character description of your business should be engaging include what your business is about and what it offers to your customers. Since you only have 160 characters, write short sentences and use emojis so the bio is more eye-catching. Don’t forget to include a link from your website and a call-to-action to remind your followers to click on it.

Photos and Videos

The photos and videos box shows the latest photos and videos you shared. So, once you start tweeting, include a photo if announcing something big or promoting a new product so that it’s displayed on your profile.

How to Use Twitter for Your Business and Get More Followers

Let’s give you some tips and ideas on how to effectively use Twitter for your business and get more followers while you do it.

Use the Right Hashtags

Hashtags are the best way to increase the visibility and discoverability of your tweets, especially if you’re a new fish in the Twitter waters. After all, tweets with hashtags receive double the engagement than those without . So, how do you choose the best hashtags for your tweets?

Firstly, you can use your common sense. If tweeting about content marketing then #contentmarketing & #SEO are relevant hashtags. Secondly, you can use Twitter and search for trending hashtags in the trending box based on your location. Lastly, there are many online tools like or that’ll give you the best hashtags based on your text and image.

You’re free to use as many hashtags as you want, but the recommended number of hashtags is 2 per tweet for best results.

Use Photos, GIFs, and Other Visuals in Your Tweets

According to many statistics, tweets with images or other types of visuals receive 150% more retweets than text-only tweets. This is why incorporating some visual content in your tweets if of utmost importance if you want to get more likes, replies, and retweets .

You might have noticed that brands almost always incorporate some type of visual in their tweets, and you should do the same to make them more eye-catching and likeable. GIFs are especially popular nowadays, while infographics have the highest chance of being retweeted and liked.

Live Tweet

Another great way to grow your following, connect with your existing audience, and even get a hashtag to trend or ride the wave of a popular one is live tweeting. Whether you organize an event or attend one that you think your followers will be interested in, tweeting live can bring you some great opportunities.

So, if you’re the attendee, use the most popular event hashtags, tag the main participants, and don’t forget to have fun. If you’re the organizer, ask your participants to live tweet, make your event hashtag known, and assign someone from your marketing team to live tweet the event while using your brand voice.

Host Twitter Chats

If you are a Twitter newbie, you might not be very familiar with Twitter chats. In short, Twitter chats are discussions that revolve around some particular topic (hashtag) at a specific date and time that the organizer of the chat chooses . The organizer is also the moderator of the discussion, or chat, and leads the conversation – similarly to a host at a dinner party.

So, why host or even participate in Twitter chats? Simply because this is one of the best ways to build relationships on Twitter. You can engage both with your customers and followers, and form new relationships with users who stumbled upon the chat via your topic/hashtag.

So, do your research on how exactly Twitter chats work, choose a topic that your audience is interested in, think of a hashtag, and get busy with promoting it. Remember, the more participants in your Twitter chat, the more successful it’ll be, so give it a try and see how it goes.

Use Twitter for Customer Service

One of the greatest ways to use Twitter for business is by providing customer service. In fact, Twitter statistics say that over 80% of small and medium businesses provide customer service on this platform and no wonder!

Due to its transparent and conversational nature, Twitter is the best platform for this when compared to other giants like Facebook or Instagram. Use your brand’s tone of voice while doing it, and you can even include a bit of humor to better connect with your customer.

Understand the Twitter Algorithm

Knowing exactly how Twitter’s algorithm works will give you the opportunity to promote your brand to the best of your abilities. This way you’ll know exactly what and when to post to increase the reach and engagement of your posts. So, check out our article on how to keep up with algorithm changes on social media to see how you can outwit the Twitter algorithm.

Utilize the Power of Twitter Advertising

Besides organic marketing, you can grow your business and reach out to new audiences via Twitter advertising. There are a few ways in which you can do this, so let’s go over each and see what they’re all about.

Promoted Tweets

Just like regular tweets, promoted tweets can include an image, a video, or a GIF, the only difference between promoted and regular tweet being the “promoted” label below the tweet. They are shown to users who are not following you and can appear on their profiles, timelines, and in search results.

Promoted tweets are perfect for promoting your business and the products and services you offer, but are also great for driving clicks to generate leads or followers. With this type of advertising, you can generate higher engagement since, just like with any other tweets, they can be liked, retweeted and replied on.

Promoted Accounts

Promoted accounts are specifically used to increase brand awareness and grow the number of followers. Similarly to promoted tweets, they are marked as “promoted” and shown on Twitter users’ feeds, search results, but also in the “Who to Follow” section to those who are most likely to engage with your brand. This way, those who are most likely to be interested in what your business has to offer will see your ad, so the chance for users to interact and engage with it are higher.

Promoted Trends

Promoted trends are another great way to increase the number of your followers or get people to talk about your brand. So, if you want to promote a branded hashtag, it will be shown to all users at the top of the “Trending Now” section, where the most popular trending topics can be found.

This is a great way to start a conversation, engage with people, and arouse interest and curiosity in your brand. This type of advertising can be used for promoting any product, making an announcement about something, or promoting an event.

Promoted Video

If you have an ad campaign where you want to focus on promoting a video, this is the exact type of advertisement you’ll want to check out. With promoted videos, Twitter enables advertisers to share and promote video content, GIFs, and even live Periscope videos. This is an excellent way to put your or your social media manager’s creativity to work since you have plenty of freedom to create the exact video you want.

With Promoted Videos you can target an audience of your choosing, so they’ll be able to see the video on their timeline. Later, you can analyze the results in the Ads Manager, where you have metrics like impressions, views, cost per video, average percentage viewed of the video, and a few others. All of the promoted video ads are hosted on Twitter, so you have to upload your video on the platform instead of simply sharing a YouTube link. This advertising option is only available to those who are paying for this service and using Twitter marketing tools.

Twitter Amplify

With Twitter Amplify you can share and deliver content to an audience of your choosing. Unlike promoted videos, this type of advertisement gives you the option to share, and even monetize real-time videos like sports events, conferences, and so on.

That being said, it’s important to follow the guidelines of the Amplify Publisher Program. If you keep up with the rules, you can easily monetize your video content.

Mobile App Promotion

This Twitter advertising option is particularly made so you can target users on mobile devices and promote your application, thus the name Mobile App Promotion. Advertisers who use this tool can target users based on their mobile operating system, location, language, or even gender.

In the ad, you can upload an image that illustrates your mobile app and write a short description. After you launch the ad campaign, you can view the ad statistics where you’ll find data on the number of users who purchased or download your app.

What About Verifying Your Account?

Should you verify your Twitter account? What does this mean exactly?

A Twitter account is verified when there’s a little blue checkmark badge next to the profile name. Verification means that the user’s profile is authentic so it can stand out from all the other similar or even fake profiles with that account name.

Since Twitter has many fan-made accounts, like profiles that joke about or even impersonate popular and influential people, the verification badge is important and useful to users so they can differentiate whether a given profile is the real deal or not. This is why Twitter manually verifies certain accounts, like those of celebrities, journalist, politicians, and other public figures.

For an account to be verified, it first needs to use the real name of the person or business, to have a profile and cover photo, a link to the user’s website, email, and mobile number. The applicant then needs to fill a form, send an identification document, and finally, set the profile public.

Why Did Twitter Remove It?

Although the verification mark is a useful thing to have, Twitter put the verification process on pause for all of their hundreds of millions of users . Now the public verification application form is not available, and they only verify accounts when needed.

The main reason for this, as Twitter Support said in one of their tweets, is because the public perceives the verified accounts as endorsements and not as authentications of identity.

Is Twitter Verification Coming Back?

The Twitter Verification will probably come back in the future, in a similar or completely different form. They’ve already said that the verification of the identity of the users is not a top priority at the moment. It may take some time to develop a new system for a transparent process of verification that will be available to anyone. For now, don’t worry about it – unless it’s 2020 and Twitter verification is back.

If you want to know more about how to use Twitter for marketing, check out our Twitter marketing guide to learn more.

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