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How to Promote Your YouTube Channel on Instagram

Learn how to organically grow your YouTube channel via Instagram.

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By Ana Simova
content writer at Ranking Press

You’re here because you want to grow your newly (or not so newly) created YouTube channel organically via other social media platforms. You’ve made a great choice by choosing to promote your YouTube channel on Instagram, given that this is a visual platform, which makes it perfect for the job.

Did you know that YouTube and Instagram are currently the two most popular social media platforms with over 1 billion active monthly users each? That is, after the giant Facebook, of course. This is why it makes sense to promote your channel on the number one visual social media platform, and we’ll give you the 10 most effective ways to do just that. So, how to promote your YouTube channel on Instagram? Read on to find out.

Create a Business Instagram Account

First things first, make sure you have a business account. If you already have an existing profile, you can easily switch it to a business one. Just go to your “Settings” while on the mobile app, the click on “Account”, and choose the last option that says “Switch to Professional Account”. Then you’ll be given two options to choose from, “Creator” or “Business”, and fill in some contact details and voila! You have a business account of your own!

Now you can easily add more contact options if you choose to, like your phone number and e-mail. You can also promote posts directly in the app, and most importantly, you’ll have analytical insights about your overall profile so you can get to know your followers even better. But wait, there’s more! A professional account or a business account also allows you to see how each of your posts and Stories performed individually based on how your followers engaged with them. 

Do you know that Amplifr gives you daily, weekly, and monthly analytics reports on how your Instagram posts perform? This is so much more than what Instagram analytics give you, and you can even see how well each post attracts conversions so you’ll know what works and what doesn’t. You’ll also get these analytical insights packed neatly in detailed Excel reports if you wish to.

Moreover, with Amplifr you can easily schedule your posts weeks, months, even years in advance, receive suggestions about the best posting times, schedule evergreen content, and more! All this not only for your Instagram account, but also for Facebook, Twitter, Pinterest, LinkedIn, Tumblr, and more. You can schedule in bulk and save valuable time and effort. You can try it out for FREE for up to 2 weeks without giving your credit card details, so check it out – we’re sure you’re going to love it.

Sign up to Amplifr and connect your Instagram profiles for analytical insights and best posting time suggestions

How to Promote Your YouTube Channel on Instagram

Now that you know how Amplifr can help you to grow your business on social media, let’s move on to the 10 most effective ways in which you can promote your YouTube channel on Instagram and grow both of your accounts organically.

Use Hahstags

Whatever you’re promoting on Instagram, hashtags are a must if you want more visibility. Don’t let the thought that hashtags are a thing of the past fool you. They’re not. In fact, they’re more relevant than ever and a great way for your posts to get discovered, you just need to know how to use them.

So, what type of hashtags to use? We’d recommend both popular (or trending) and niche hashtags that are regularly used. The hashtag limit on this platform is 30, so make sure to use less of the former and more of the latter for better results. You can type them in or below your caption, or in the comments – the choice is totally yours. Make sure to regularly use your YouTube channel name as a hashtag as well as your video’s title if your post is a teaser, screenshot, or a thumbnail of your latest video.

Want to know more about how to use hashtags on Instagram? Check out our guide on how to use hashtags on Twitter, Facebook, and Instagram

Interact With Your Followers

Social media is all about having conversations instead of one way communication. Whether you try to grow your Instagram account or promote your YouTube channel on Instagram (or why not both), interacting with your followers is essential for success, so don’t undermine this important step.

So, once you post a photo or a video, get back to it a couple of time in the next few days to read the comments. Reply to as many as you can and make sure to do this consistently.

It will make you seem more relatable and humble, and content creators with these two characteristics have the biggest chance to succeed on social media.

Most importantly, your Instagram followers will appreciate this interaction and this will only skyrocket the chances for them to subscribe to your YouTube channel and watch your videos on another platform.

Share Behind the Scenes Content 

Do you want to strengthen the relationship that you have with your followers even further? Then besides regularly interacting with them, you should also post behind the scenes photos and videos. Why, you might wonder?

Well, first of all, social media users are a curious bunch. In fact, we better say that humans are curious by nature given that one of the reasons why Homo Sapiens acquired linguistic skills was to gossip one another. So, giving your followers and subscribers behind the scenes content will only make them even more interested to see the actual video. 

Secondly, behind the scenes content seems exclusive. And exclusivity on social media simply works! Your followers will feel as if they’re part of the process and the more included they feel, the more loyal they’ll be to your Instagram account and YouTube channel.

So, what type of BTS content should you post so you promote your YouTube channel on Instagram? Truth be told, anything you want. Funny bloopers videos are extremely popular (as you might well know). A snap of you in your “filming space” while talking in front of the camera. An Instagram Story of you having fun (or a hard time) while editing your latest video. Be creative and don’t be afraid to share.

Put Your Channel Link in Your Instagram Bio

What’s the first thing that Instagram users including your followers see when they click on your account name? Your photo, yes, but also your bio which is right under your profile pic. This is why you must include your YouTube channel link in your bio if you want your channel to be seen by as many people who check out your Instagram profile.

But don’t just include the link. Make sure you write something catchy that’ll make people click it. You can say something like “Check out my YouTube channel if you want to see more of me” or something funny that’ll also intrigue people to see what your channel is all about. Another thing you can do is include the link from your latest video and say something like “Watch my latest video where I talk about *insert topic*”.

Here’s a great example.

Mention Your YouTube Channel in the Comments

We already said that interacting with your followers is very important if you want them to be more receptive to you and subscribe to your channel. So, every time you reply to your followers’ comments, see if you can mention your YouTube channel where you see it’s relevant. 

Let’s say that your channel is about veganism and you have a video titled “My favorite plant-based protein foods”. If someone in the comments asks you where you get your proteins, instead of listing the protein-rich foods that you eat, you can tell them to watch your video where you talk about the protein foods you eat the most and, of course, provide the link to the video as well. This way, other users that read your reply might click on the link and visit your channel. What a great and easy way to promote your YouTube channel on Instagram, right?

Create Contents and Giveaways 

A contest or a giveaway can be a great way to attract attention to your YouTube channel. After all, people will be more interested to see a video on your channel if there’s something in there for them, don’t you think? So why not give them what they want, and get what you want in return? You can easily make this a win-win situation for both you as a creator and your audience- and Instagram is the perfect place for hosting a contest or a giveaway. So, how do you promote your YouTube channel with an Instagram contest, you might wonder?

Firstly, you need to define your goal. Do you want more YouTube subscribers? Or maybe engagement on your latest video? Let’s say that you decided on the former and use the subscribers goal as an example.

Secondly, you need to choose the appropriate prize. What do we mean by “appropriate”? Well, something that your audience will be instantly interested in and that’s related to your content. In order to choose the right prize(s), you first need to really know your audience, especially their interests, likes, and dislikes. 

Once you decide on the prize, you need to decide on the rules. What do your followers need to do in order to enter the contest or the giveaway? This is where you should go back to step number one, which is your goal. Let’s say that your goal is to get more subscribers on your YouTube channel. Obviously, subscribing to your channel is going to be one of the rules your contestants will need to follow. Fir even greater reach, you can also create a rule that each contestant has to tag a friend in your Instagram post’s comments or your latest YouTube video’s comments.

Lastly, when you choose the winner(s), make sure to announce them in the post’s comments and your Instagram Stories so that your audience sees that the contest was real. You can even ask the winner to send you a photo once he or she gets the prize, so that people are encouraged to participate in your next contest or giveaway.

Share Announcements and Updates in your Stories

Is your YouTube video going to be a day late? Announce this in your Instagram Stories, not only so you promote your channel, but also so your audience sees that you’re a person who isn’t always on schedule and relates. Are you traveling somewhere soon? Let your audience know. Are you filming a new video? Update your audience and make them excited for what’s coming on your channel.

Sharing announcements and updates from your personal life in your Instagram Stories, especially when they are related to your YouTube channel, is a great way to keep them engaged and promote your channel at the same time.

Here’s a good example where this YouTube creator talks about her latest YouTube video in one of her Stories.

Involve Your Instagram Audience in the Decisions for your YouTube Channel 

Social media users love to be involved in their favorite creators’ content. And you can give them this opportunity on Instagram easy-peasy. Yes, Instagram Stories are once again the feature where you can make this happen.

Instagram Stories allow you to create polls, ask your followers yes or no questions, let them anonymously ask you questions, and let them anonymously answer your questions.

So, what should you involve your Instagram followers in so you promote your YouTube channel? So many things. 

For example, you can ask them to give you topic ideas for your next videos. Or you can create polls with a few video topics and let them choose. You can ask them to send you royalty free music that you can use in your videos. Send you questions for your Q&A YouTube videos. Even let them decide the color of the clothes you’ll be wearing in your next video – the possibilities are endless! Anything works as long as your followers feel involved in the creation of your content. This way, they’ll be more interested and encouraged to watch your videos and subscribe to your YouTube channel.

Create “Teasers” for Your YouTube Videos 

Remember when we said that social media users (and people in general) are a curious bunch? Utilize this information to promote your YouTube channel on Instagram by creating teasers for your upcoming and latest videos. Will this work, you might wonder?

Well, does it work for Hollywood movies? Of course it does! Teasers make us excited for an upcoming movie, and teasers about your YouTube videos will definitely make your audience more excited about them, especially if your channel’s content is in the same or similar niche to your Instagram content.

So, once you sit down to edit your latest video, choose the scenes you think your audience will like best, and create a short “preview” video. Publish it both as an Instagram post and as a Story, so more of your audience sees it. Create a captivating caption and say something that will make them look forward to it. Of course, once your YouTube video is out, don’t forget to remind them!

Post Fan Shoutouts 

Do you have loyal followers who always like and comment on your posts? You probably know that fans love to get shoutouts, given that you’re probably somebody’s fan yourself. So why not include them in your posts or Stories from time to time? And whenever you do, you can say something like: “Subscribe to my channel for more shoutouts” to promote it.

If you have fans who create fan art, photo edits, or video compilations from your post, make sure to give them shoutouts as well! This will not only encourage them to create interesting posts inspired by your content and spread the word about your Instagram account and YouTube channel, but it will also inspire others to do the same so they are featured on your account. As we already said, interacting with your followers is a great way to grow your social account, and publicly appreciating what they create for you will only speed up the process.

Final Words

We hope that out tips will help you to successfully promote your YouTube channel on Instagram and increase the number of your subscribers in no time. After all, to make it on YouTube, you need to produce valuable and high quality content, and have a successful Instagram account to promote it.

We have another amazing piece that can help you grow your channel fast called how to get YouTube subscribers and grow your channel in 2019, so make sure to check it out, and good luck!

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