Whether you’re on Instagram to promote your brand, become an influencer, or just share your content with different people, one thing is certain – you want to get more Instagram followers. And fast!
Being successful on Instagram is easy breezy for some, but for many of us it requires a bit of work and dedication. And reading “How to get more Instagram followers” articles.
Of course, there are quick ways to do this such as buying followers, but this won’t do you any good since without real followers you won’t have real following and engagement. Plus if Instagram figures it out your account can get blocked! You can also spend hundreds, even thousands on ads to promote your profile. But why would you when there are other ways to gain real and loyal Instagram followers who will engage with and care about your content?
How to Get More Instagram Followers
We’re here to give you an answer to the good old question “How to get more Instagram followers?” Whether you’re trying to reach your first 1k followers, or your 10k followers and above, the following tips and tactics will help you do just that.
Know Your Target Audience
Before you start doing anything when it comes to digital marketing and social media, you need to know who your target audience is first. Yes, I’m sure you’re tired of hearing the “know your audience” phrase.
But the truth is that knowing who you’re creating posts for will drastically increase your chances to gain more Instagram followers.
If you have a business account, you can then turn your followers into your clients and customers, so if you’re not sure where to start check out our step-by-step guide on how to define your target market.
Create Content for Your Target Audience
Once you define your target audience, the content you create should connect with their needs and interests. Your Instagram posts should inspire your followers, motivate them, make them laugh, and simply connect with them. You can follow successful accounts with similar target market and learn from their posts. Once you reach your first 1k followers you can simply ask them for content ideas and what they’d want to see you post. So, if you want your existing and future followers to find your content appealing and click that “Follow” button, figure out what your target audience cares about first.
If you want to learn how to reach your target audience on Instagram and other social media accounts, read our content marketing strategy guide.
Create High-Quality and Interesting Posts
Low-quality content that’s uninteresting to your target audience is a big no-no if your goal is to grow your account and get more Instagram followers. Since Instagram is all about visual content, your photos and videos need to be of high-quality and nicely edited to fit your branding. But photos are no longer enough when it comes to Instagram content. You need to include captions that’ll be relevant to your specific followers. The text under your photos should inspire them, motivate them, make them laugh, solve some problem, or simply be interesting to your target audience.
There are lots of apps like Looper or Loopsie that can help you make interesting posts like boomerangs, GIFs, or even cinemagraphs where you have a regular photograph with one moving element.
Use Hashtags Strategically
Using hashtags is a must when trying to get more Instagram followers. That being said, it’s not enough to use only the most popular hashtags nowadays. For example, let’s say that you post a photo of a forest and you want to use “forest”, “nature”, and “trees” as hashtags. If you search these hashtags you’ll see that there are literally hundreds of millions of posts meaning that your post will have extremely low chances of being in the discovery page.
This doesn’t mean that you shouldn’t use these popular hashtags, but to find other ones that’ll make your posts more discoverable. You can do a research and see what hashtags your target audience mostly uses, but see also what your successful competitors use as well. We also highly recommend using specific and long-tail hashtags as often as you can, like #selfiewithmydog instead of #selfie and #dog. You can also create your very own hashtags and don’t forget to include a couple in your Instagram Stories as well.
If you want to know more about how to use hashtags so you reach Instagram users and gain more followers, check out our article on how to use hashtags on Twitter, Facebook, and Instagram.
Engage With Your Followers
The success of your Instagram account largely depends on your interaction with your followers. They want to know that a real person is behind the account they follow or think about following, so reply to their comments, use CTAs in your posts’ captions, ask them questions in your Stories, like their posts, and you can even reshare some of their posts on your profile to show them some love. Instagram has the highest engagement rates out of all social media platforms, even Facebook, so use that like button generously.
And remember – the more you engage with your current and potential followers, the more followers you’ll get.
Cross-promote Your Account
For even more visibility, cross-promote your Instagram account on every other social media platform you’re on and your website or blog if you have one. Even better, reach out to similar accounts and influencers from your industry to cross-promote each other’s accounts. Start with smaller accounts and as you bring more value and gain more followers, reach out to larger accounts to help each other out.
Follow Your Competitors’ Followers
Another effective strategy that can help you get more followers on Instagram is to find accounts similar to yours, see whether or not they have real followers, and if they do follow the accounts you think will follow you back. Following those accounts that engage with your competitor’s content will let them know that there’s another account they might be interested in following. It lets them know that you exist.
Just beware that Instagram has an hourly follow limit. Some can follow around 20 accounts and some up to 160 accounts per hour. Test it out to see what’s your limit, and if you don’t want to follow these accounts in the future or if you want to unfollow those accounts that don’t follow you back, there are apps like FollowCop that can help you do that.
Follow Hashtags Related to your Content and Comment on Posts
Do you know that besides accounts you can follow hashtags on Instagram as well? This might not be your cup of tea since, after all, you probably don’t want to see posts from random accounts on your feed. However, this is a great strategy that can help you gain more Instagram followers, especially if you’re trying to reach your first 1k.
Follow only those hashtags that closely relate to your niche. Once you see a post where you can contribute with a valuable or interesting comment, do write it down. If you don’t want to follow any hashtags you can search specific hashtags and comment on the newest posts published minutes ago. This way more users will see your comment and if they like it check out your profile and become your followers. This may be time consuming but it works and it’s totally worth it!
Follow Accounts Similar to Yours and Comment on Their Posts
Via hashtags you can easily find accounts with similar content to yours and comment on their posts. This will have even bigger effect if you turn on the notifications for some accounts so you’re among the first to comment when they publish a new post.
We cannot stress enough how important it is to post consistently in order to grow your account and get more Instagram followers faster. The reason for this is simple. The more consistently you post, the more professional and credible you’ll come across to everyone who visit your profile, so there’s a bigger chance for those users to follow you. Moreover, Instagram’s algorithm appreciates consistency and engagement, so by regularly posting photos and videos your posts will have higher engagement and will get more air time in your followers’ feeds.
So, what’s the golden number? From one to three posts per day. So test it out and see whether one, two, or three posts per day works best for you engagement-wise. But how can you ensure the consistency of your posts?
Schedule Your Posts
Yes, scheduling your posts in advance is the best and most effective way to be consistent with posting on social media, including Instagram. After all, nobody feels like posting and creating content every single day, right? The good news is that in 2018 Instagram gave its users the possibility to schedule their posts, the bad new being that you cannot schedule directly on the platform. Instagram doesn’t have a scheduling tool integrated in the platform, so the only way to do this is via third-party scheduling tools. Also, you need to have a Business profile in order to do so.
Fortunately for you, Amplifr is a scheduling tool that lets you schedule Instagram posts days, weeks, even months in advance. You can schedule and upload posts in bulk on more than one social media account, so if you manage multiple social media accounts this is the perfect tool for you.
Scheduling your Instagram posts with Amplifr is very easy. You can even set your posts for scheduling on your desktop after editing. Simply choose a post and drag it to your desired time slot and that’s it! You can either choose the time yourself of Amplifr can give you the best time for your posts based on your followers’ activity on the platform.
If you want to know more, check out our website.
Sign up to Amplifr and connect your Instagram profiles to schedule your posts and receive best posting time predictions
Post at the Best Times
Another thing you need to pay attention to in order to grow your account is to post when most of your followers are online. Choosing the peak times to post on Instagram will increase your engagement, and with that the visibility of your posts. So what are the peak times to post on Instagram?
The general best times to post on Instagram would be from 11am to 1pm and between 7pm and 9pm, Wednesday and Thursday being the days when interaction on Instagram is at its highest.
That being said, different Instagram accounts have different audiences from different countries that use this platform at different times. This means that for even higher visibility, you should figure out the peak times when your specific audience is mostly active. How do you do that?
Again, Amplifr comes to the rescue! As we already mentioned, Amplifr tells you the exact time when your target audience is mostly active on Instagram so your posts can be seen by as many people as possible.
So, what are you waiting for? We offer a free 14-day trial so you have the time to decide if you just like or absolutely love our scheduling tool.
Start Using Engagement Pods
Instagram engagement pods or engagement groups are great for gaining new followers. An engagement pod is basically a group of Instagram users who engage with each other’s posts. This is a great way to “trick” Instagram’s algorithm and increase the organic reach of your posts, and with that their visibility. How come?
Well, when you post a photo or a video on Instagram, the algorithm shows it to a small percentage of your followers. If the post receives high engagement rate in the first few hours (likes, comments, and shares), Instagram will show it to a bigger percentage of the rest of your followers as well as in the Discovery tab. If it doesn’t, not a lot of your followers will see it in their feeds. And this is exactly why engagement pods work.
Once you find an engagement pod, you’ll increase the organic reach of your posts, increase your chances to be featured in the Discovery tab where potential followers can find you, and make new connections with other users with whom you can collaborate in the future.
So, how to find a good engagement group in your niche and receive an invite?
- DM other Instagram users in your niche that you suspect use engagement pods based on their comments and ask them.
- Search for engagement pods on Facebook and send them an invite.
- Download the messaging app Telegram and check out its engagement group directory to find pods in your niche.
- Start your own pod.[/splash]
Beware that pods are usually kept secret so it can be hard to find the best ones for you. Also, there are like only pods, comment only pods, like and comment pods, and other types with their own different rules. Being a part of an engagement pod is time-consuming but totally worth it, so if you have some time to spare this can make your organic reach soar.
Use Instagram Stories
Ah, hashtags. By now you probably know the power they have to make your posts more discoverable and available to new audiences, which is a great way to get more Instagram followers. But did you know that you can also use hashtags in your Stories so they’re seen by users other than your followers? All you need to do is include one or more hashtags when creating your Story and that’s it! Just go back check out the part in this article where we talk about how to use hashtags strategically in order to reach more people.
So, how do you get those who see your Stories to check out your posts as well and click that “Follow” button?
You can make them curious by teasing your feed post in a Story. You can either share the post and cover it by drawing something over or take a screenshot of your feed and scribble over your last post. Write something along the lines of “Check out my latest post to see…” or simply write “New post” to get your followers and potential followers intrigued.
You can also use Stories to ask your followers what content they’d like to see from you so you know what interests them the most of what you post. Create polls or simply ask them directly and remember, engaging with your followers is always a good idea whether via posts or Stories.
Post Videos/Go Live
Doing live videos is a trend that’s constantly growing on social media, and Instagram is no exception. Live videos are super-engaging and very popular at the moment, so why not utilize this feature to increase your engagement and with that your reach?
Every time you start a live video your followers get a notification.
So how can you get more Instagram followers? By doing a live collaboration with someone from your industry, of course. This way the other person’s followers will see that you. Some of them will open your Instagram profile and if they like what they see, they might click on that “Follow” button. What’s more, the person you’re collaborating with can ask their followers to check out your account and, of course, you can do the same for them and help each other out.
Send Your Photos to Feature Accounts
There are countless Instagram feature accounts that can bring you massive exposure. In case you encounter this term for the first time, feature accounts share other Instagram users’ photos and videos, usually in niche communities, meaning you have different types of feature accounts. The only thing you have to do is use their unique hashtags and hope that they’ll repost your photo and of course, tag your account.
That being said, there are smaller feature accounts like @jenheartsdogs. This account with almost 8k followers shares photos of cute dogs every single day, both in their feed and Stories, and all you have to do is DM them a photo instead of using a hashtag. The account has different themes like tongue out Tuesday and throwback Thursday and they let you know in their posts what type of doggy photos they’re on the lookout for.
How to find them? Use hashtags, google “best travel Instagram feature accounts”, ask your friends, or post a Story and ask your followers. With so many out there, we’re sure that you’ll find the once from your niche.
Sign up to Amplifr and connect your Instagram profiles for analytical insights and posting time suggestions
Have a Consistent Feed Aesthetic
Whether you have a brand new account or you already started posting, one thing is certain – if you have a consistent feed aesthetic, you’ll get more followers on Instagram. But why is visual consistency so important, you may wonder? Well, every potential follower who sees your page decides whether or not to click on that follow button in the first couple of seconds. This is why you need to make a great first impression and the only way to do that is by having a consistent feed aesthetic.
You can choose a certain theme that you’ll follow, a distinct color palate, or use the same filter for all your photos. But this doesn’t stop here. Your profile photo should also be cohesive with your posts, and your Stories Highlights covers should align with your Instagram branding, so customize everything and don’t forget to use the same aesthetic in your Stories as well.
Look at evita.mei’s wonderful feed. She uses one or two different filters for all her photos and videos, which gives her feed cool vintage vibes.
Create “Tag a Fried” Posts
Do you want your account to be seen by your followers’ friends? “Tag a friend” posts are here to help you out. Simply caption your photo or video “tag a friend if…” and that’s it! So, for example, if you post a photo of your dog waiting patiently for his food, you can say something like “tag a friend who’s taught their dog good manners”. The funnier the post is, the more tags you’ll get.
Consider Investing in Ads
Do you want to give your posts even more visibility to attract more followers? You don’t need to have a big budget to invest in Instagram ads to boost a post or run an ad. Online advertising is a powerful and effective marketing strategy, and Instagram ads will give you the most followers in the shortest amount of time. Of course, this depends on the amount you want to spend. Good thing with Instagram and facebook ads is that a little goes a long way, so give our 2019 guide to Instagram ads a read to learn more.
If you take our advice we guarantee that you’ll reach your first 1k followers in no time. When you do, continue to follow the above-mentioned tips and you’ll get more Instagram followers very quickly.
One more thing before we end this article – don’t forget to share your Instagram profile on your other social media accounts, especially Facebook and Twitter. And remember, people like to follow accounts that look real and authentic, have a visually consisted feed, and publish both Stories and posts consistently. Good luck with your Instagram followers hunt!