With almost 2 billion users and over 400 hours of video being uploaded every single minute on YouTube, it’s getting harder and harder to get noticed on this platform. While this is the case, if you have a YouTube channel or are planning to create one, don’t let this discourage you.
Did you know that up to 70% of the content people watch on YouTube comes from the recommendation algorithm? And while getting views and subscribers on YouTube nowadays is harder than it used to be, there are some things you can do to get in this algorithm’s good graces so it makes your videos more discoverable.
So, if you want to learn more about how to get discovered on YouTube in 2020, read on!
First things first, you need to optimize your videos for YouTube search by strategically incorporating keywords in a few key places.
Let’s start with the video title. As long as the keyword you want to rank for fits naturally and informs viewers what the video is about, include it into the title. If it sounds forced and not so informative, use it in the tags instead.
Then we have the tags. This is the place where you can use all the keywords you want to rank for. But don’t just use single keywords like “puppies” – use long-tail keywords and phrases like “puppies playing” and “puppies playing outside” as well. The tags inform the algorithm what your video is about, so choose them wisely.
And finally, we have the subtitles and closed captions. This element also informs YouTube about your video’s content and plays its part in your videos getting discovered on YouTube, so make sure to include it.
For more information on how to add tags, subtitles, thumbnails, and other important elements to your videos, as well as everything else you need to know when it comes to creating your YouTube channel, check out our Complete Guide on How to Create a YouTube Channel.
Write Effective Descriptions
No, we didn’t forget about the video description, we just thought it needed to be under a separate heading because there’s more to it than just keywords.
Firstly, make sure to dedicate some time to your videos’ descriptions. Don’t just write 2-3 sentences but really commit to it and make it longer. An effective description should not only consist of the actual description of the video, but also links, CTAs, information about other people/animals in the video, and so on. Keep it conversational and see to it that each video has a unique description.
Secondly, include your most important keywords in the first 2-3 sentences of the description. This advice comes from YouTube itself, so in order for your videos to get discovered on this platform, don’t underestimate the importance of the first few lines.
And lastly, repeat the keywords you want to rank for 2-3 times. Don’t do keyword stuffing though, so make sure to incorporate the keywords in such a way so the text sounds natural.
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Create Custom Thumbnails
The thumbnail’s purpose it to give viewers an idea of what the video is about. It’s the first thing a viewer sees when glancing at your video, and because the thumbnail is seen even before the title, it needs to be eye-catching and visually attractive.
Just imagine the YouTube algorithm showing your video in the recommended videos section or on the home page to thousands of viewers, but because of its poorly made thumbnail nobody clicks on it. Wouldn’t this be a shame?
To get discovered on YouTube faster, it’s always a good idea to have all your thumbnails done in a similar style, so think about how you’d like them to look. You can take a screenshot of your video that gives your viewers some sense of what they’re about to watch and add a filter or some fun graphics in Photoshop or an editing tool such as Canva. You can also include text but don’t cover the whole thumbnail in text – that’s why there’s a title and a description. Take a look at the following two examples.
Make sure it’s interesting, intriguing, and well-lit, and you’ve got yourself a winning thumbnail that’ll attract lots of clicks.
Given that the YouTube algorithm favors creators who are consistent with their posting, don’t underestimate the power of being consistent with your videos. But this doesn’t only help YouTube – it also makes your channel more attractive to viewers!
When viewers know that you upload a new video every Monday and Friday, they are more likely to subscribe to your channel.
It’s always great to know when to expect a video from the YouTube creator you enjoy watching, so create a schedule that works best for you and try to be consistent with it.
Of course, there are plenty of successful creators out there who upload videos whenever they feel like it. So, if you feel that you’re more creative and can produce more quality content without a strict schedule, you can give yourself a more general one like posting once or twice a week.
Include Effective CTAs
High engagement on your channel tells the YouTube algorithm that your videos are worth recommending to other users, and CTAs are one of the best ways to achieve this.
A simple call-to action reminds your viewers to take some sort of action, whether that’s liking your video, subscribing to your channel, leaving a comment, even following you on your other social media platforms, and more. But over time, people got so used to the “subscribe to my channel” or “like my video” that usually comes at the end of the video, that it has become a white noise of sorts.
This is exactly why you should find other more creative and effective ways to include your CTAs.
For example, if you want more comments, instead of asking your viewers to leave a comment, ask them specific questions that they’d like to answer. If you want them to watch your other videos, mention another video of yours, tell your viewers why you think they should watch it, and leave a link in the description. If you want more subscribers, don’t ask them to subscribe at the end of the video. Instead, mention this somewhere in the middle.
Use your creativity and knowledge of your target audience and you’re good to go. And, of course, don’t forget to include CTAs and links in your videos’ description.
Comment on Other Videos
Another way to get your channel noticed is by engaging in other videos’ comments. This would work best if you comment on videos that are in your niche, so that you’re seen by the target audience you’re after.
But don’t just write anything just for the sake of leaving a comment. Make sure that it’s relevant to the video, maybe witty, or something that’ll inspire further discussion. This is one of the easiest and fastest ways to get noticed by your target audience, so take some time out of your day once in a while and commit to this process. It’ll pay off in time, and that’s a promise.
Collaborate With Other YouTubers
Another great way to get discovered on YouTube and get your channel noticed is by collaborating with other YouTube creators from your industry. This might actually be the most powerful way to get your videos seen by your target audience, so after you have a fair amount of videos on your channel, you can start reaching out to other creators.
Firstly, you need to find the right people to collaborate with. This shouldn’t be a hard task considering that YouTube has around 50 million content creators. There must be other established creators from your industry in your city, if not country, that you can meet with and arrange a collaboration. But you don’t even need to be in a physical space together in order to create a video with someone. You can do it over Skype, or record it separately and then edit it together, or find some other way to do an “online collaboration”.
So, where can you find other creators besides on YouTube?
Forums like YTtalk and Reddit are great places to start. You can also download some apps such as YouCollab, join a network of content creators on ChannelPages, join some Facebook groups, or simply reach out to them on Instagram or Facebook.
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We hope that these tips will help you to get discovered on YouTube and gain more subscribers fast!
If you want to learn more about the YouTube algorithm, check out How Does the YouTube Algorithm Work?