Even though Google+ has 1 to 10% active audience monthly, we still encourage social media managers to give it a try. Here’s why: Google+ mentions are great for improving your page authority—which leads your page to higher search result positions.
A Google+ Page impacts your SEO positively
Google Search is leading the US search engine market, getting 64% of the share, according to comScore. Also, it’s important for Google to promote their other products, even the unpopular ones, such as Google+.
That’s why the web pages that were shared via Google+, or have links to Google+ Pages, are ranked higher by Google—and appear earlier in the search results.
Moz.com, a SEO product company, has conducted a research, in which they measured the correlations between a number of page features (i.e. text features, social features, markup features), and the page’s search engine ranking.
The results have shown that mentions on Google+ and links to Google+ on your pages really do correlate with Google Search Rankings positively.
What happens when you set up a Google+ Page
Long story short: set up a Google+ Page if you want more organic traffic from Google Search.
- Whenever someone ‘likes’ (+1’s, actually) a post on Google+ that has a link to your page, Google boosts your page’s authority in their Page Rank. That shoots your page up to the top of the search results. Google has 205 page ranking factors, three of which Google+ affects directly.
- Like stand-alone pages, Google+ Posts are being indexed by the search engine and can appear on the first page of search results in less than a day.
How to set up a Google+ Page for your business
Get your company on Google Business first with a Google Account. You probably already have one if you’re using Gmail or an Android device.
No time to create content for another network?
It’s fine to repost the content you make for your Facebook page to Google+. It will give you as many benefits Google+ provides as if you were making original posts to Google+.
To make this easier, connect your pages on both Google+ and Facebook to Amplifr and post to both networks with a single click.
Sign up via social media or email:
Add social accounts during your onboarding or later in Settings:
When you schedule a post, check the profiles you want to post to. Here’s how you publish to Facebook and Google+ simultaneously: